Data overload and mismanaged pop-ups can easily annoy website visitors. People may not have the time and patience to go through pages jammed with excessive content and design elements just to find what they need.
The last thing you want to happen is to drive visitors away and lose potential leads. Current web designs project simplicity and minimalism to make it easy for visitors to browse your website. In addition, it gives visitors a clear path to conversion.
All about pop-ups
Website pop-up elements have their share of benefits and drawbacks. To better understand the dynamics of a pop-up, it helps to know the different variations.
Types of pop-ups
New Page Pop-up
This kind of pop-up opens a new page on a different tab or window. It usually emerges when a user hovers his mouse over the page control associated with the pop-up page. However, it may not work when a user has a built-in or installed pop-up blocker. Since it goes to another tab or window, the person’s focus remains on the main window. The pop-up page only comes to view after the user closes the main window.
The most commonly used type of pop-up today is the in-browser pop-up. It is considered more effective than the new page pop-up. An in-browser pop-up is a small box that often appears on the webpage.
This type of pop-up usually occupies a small part of the page so it does not completely disrupt the user’s experience. A common in-browser pop-up comes in the form of a chatbox. The visitor is not forced to take any action unless he wants to chat with customer support. A floater ad, on the other hand, can be ignored or easily minimized. The person can close it by clicking the “x” on the side of the box.
In-browser pop-ups are ideal for on-demand chat, special promotions, subscriptions, free download offers, and timely announcements.
Most people find full-page pop-ups distracting and irritating because they cover the main page. Pop-ups also prevent the user from navigating the website unless action is taken. This kind of pop-up disrupts the user’s online experience and often exploited by advertisers and third parties.
Advantages of pop-ups
Grab the attention of visitors
According to Web Design Booth, a pop-up ad is 50 percent more effective in capturing the attention of visitors compared to banners since it’s the first thing they see on the site. Visitors can’t help but read the message when the box appears. Even if they close it, chances are the message has already been conveyed.
Relay urgent and important information
Does your business have an on-going promotion like a time-limited discount offer? You can use a pop-up ad to inform potential customers about an on-going promotion.
Strategically planned pop-ups provide value to your visitors and encourage them to avail of what you are offering.
Let’s say your yacht charter business is offering discounted trips for a limited period. You can use a pop-up to inform site visitors of this special offer. It can encourage a visitor who is looking for a good travel deal to book on the spot.
Engage with visitors
A pop-up chatbox is a good way to interact with site visitors. People can reach you if they have questions about your products and/or services or other concerns. Customer support agents can answer customer queries and help them solve problems by providing troubleshooting procedures. Chat agents can also help convert visitors to customers by walking them through the booking and payment process.
A pop-up is an effective gateway to get visitors to share information. For example, they can provide their email address to subscribe to your newsletter or blog. This way they can get the latest news and special promotions.
Disadvantages of pop-ups
- Annoying – Some site visitors find pop-ups annoying regardless of the size and location on the website.
- Distracting – Pop-ups can also distract the visitor especially when the pop-up message is not relevant to the needs of the individual.
- Slow website – If a pop-up slows down your website’s loading time, it can discourage people from going any further and exit your site. The slow speed of your website can decrease traffic. It can also lower your chances of appearing high in the search results.
Do pop-ups actually work?
When utilized properly, a pop-up can be an effective tool for engaging visitors. But be careful not to overuse this element because it can irritate and drive away potential customers.
Do you need help with website optimization? Give us a call at CaptainPanel and we can put together the best website design elements to make your business grow.