“A mistake is an experience, choice or concept that is necessary for us to have or make in order to evolve beyond it. Errors can be the launchpad of great ideas.” ― Stewart Stafford Even the seasoned captain and his crew occasionally commit mistakes despite investing time and effort to plan a memorable trip for …
10 common mistakes when running a boat or yacht charter business Read More »
An online directory is a website where you can list your business under categories that best fit your services; think of it as a digital version of Yellow Pages but with a wider range of features and advantages. Online directories make it easier and more convenient for consumers to identify product manufacturers, service providers, tradespeople, and …
Why are online directories important for your business? Read More »
Did you know that one of the top factors that clients consider when choosing a fishing charter is the captain? It makes perfect sense since the clients will be heading out to the deep blue ocean and they will be depending on the captain’s knowledge and experience to safely take them to the best fishing …
Checking social media accounts such as Facebook, Twitter, Instagram, YouTube, and other platforms is now part of our day-to-day lives. Social media is more than just a routine; it is ingrained in our lifestyle. Realizing that social media can reach millions of users worldwide, businesses have invested in social media marketing initiatives and put more effort …
Social Media Marketing 101 for water sports operators Read More »
For those who are new to the concept of search marketing, Google Ads is an advertising service offered by Google to businesses that want to run ads on search engine results pages (SERPs) and its advertising network. When you perform an online search, Google Ads are the top ads that you see under the line “Sponsored …
How can your boat rental business increase bookings by using Google Ads Read More »
Search Engine Optimization (SEO) is an integral component of a strong, solid marketing plan, not just for mid-size and large business institutions but also for small businesses like dive centers. In a nutshell, implementing the right blend of SEO strategy can bring a scuba diving center more qualified customers, improve business visibility, yield higher Return …
