In this modern world, more people spend time browsing the Internet on their mobile devices than on desktops and laptops. It doesn’t come as a big surprise because a lot of people are always on the go. That’s why for ease and convenience, busy people prefer to leave the bulky equipment and just carry a mobile device like a smartphone.
If you want your watersport business (e.g. dive center, liveaboard diving, boat charter. etc.) to be competitive in today’s fast-paced digital world, then it’s important to have a mobile-friendly website. Otherwise, your business will suffer from poor search traffic from Google.
Not sure where to begin? For starters, you can perform a Mobile-Friendly test using this link. Simply type your company URL on the blank space and click the button Test URL.
As an example, we typed the URL of Octopus Diving Center to test if it’s mobile-friendly. It only takes a minute or less for your website to be analyzed.
According to the results, Octopus Diving Center page is mobile friendly.
Mobile-friendly website features
To understand more about what it takes to have a mobile-friendly website, here are some key features that your website should have …
Website navigation should be simple enough for users to understand. They should be able to browse your site without a hitch. If scrolling is needed, vertical navigation is preferred over horizontal navigation for a better mobile viewing experience.
As with a desktop or laptop, users are able to see the page headers but a mobile-friendly website often makes use of the hamburger navigation. The tabs are hidden until the user decides to access them.
You might notice that the familiar hamburger navigation is slowly being taken over by modern icons that are strategically placed at the top or bottom of the page. Although the hamburger menu serves its purpose well, adopting a more simple icon layout navigation allows users to browse the site faster.
Use a nested menu for a more efficient organization of content if your website contains a lot of info.
Large call-to-action (CTA)
Call-to-action buttons help guide users towards what action you want them to take. Each CTA button corresponds to a specific goal to encourage the visitor to click on it and complete a conversion.
Here are some examples of CTA buttons:
- Learn more
- View details
- Book now
- Register here
- Contact us
CTA buttons on mobile devices should be prominent and big enough not to miss on a smaller screen. Smaller size CTAs may not be easy to click whereas larger ones are more finger-friendly. In terms of size, Apple recommends CTAs in mobile to be 44×44 pixels while Microsoft suggests 34×26 pixels. In addition, there should also be enough space around the CTAs to avoid click errors.
A responsive design ensures that your site provides the same viewing experience no matter what device the visitor is using. The web pages adapt to the device currently being used. Your website is easy to browse whether it is viewed on a desktop, laptop, mobile phone, or tablet,
It’s important for visitors to be able to contact your business. With a click-to-call functionality, people who visit your website can call your business in just one click. This is a great option compared to an online form. Some people may not find it easy to fill out online forms on a smaller screen.
Optimize your website
If your business doesn’t have a mobile-friendly website, you should consider doing a redesign. CaptainPanel can help you with website optimization and improve not just your Google Ranking but boost user experience.