the new normal

Managing your business in the new normal

The global impact of COVID-19 has been devastating. While the world lies waiting for a cure or vaccine for COVID-19, the people are learning to adjust to a “new normal”. 

The “new normal”

COVID-19 has forced folks from different walks of life to adapt their lifestyles. For instance, we now have to wear a face mask outside all the time to protect ourselves from the Coronavirus. Although not all cities mandate the wearing of masks in public, many of us still feel safe wearing them. Temperature checks are being conducted in public areas. Spaced out seating has become the norm in public areas and transport facilities. Social distancing measures are also being implemented in retail establishments, public parks, schools, and workspaces to prevent the spread of the virus. The pandemic has drastically changed the way that we live our day to day lives and curbed social interactions. 

Business tips for the new normal

In the business world, business owners and customers are also finding ways to cope with the changes. Some businesses feel overwhelmed by how COVID-19 has altered day to day operations. In challenging times like these, the best thing to do is to learn to adapt in order for your company to survive. Here are some tips to manage your business in the wake of the new normal. 

Communicate with your customers

Maintaining communication with your customers is vital no matter what industry you’re in. If your services are temporarily on hold due to mandated restrictions, it doesn’t mean that you should distance yourself from your customers. Let your clients know that they are important to you and that you look forward to resuming operations once the restrictions are lifted. You can put up an advisory or pop-up message on your website or send emails to your clients. This way they know what’s happening. When things get better and you’re ready to resume your operations, it’s also advisable to inform your customers about your comeback. Tell your customers in case there are changes in business procedures and protocols. Keeping your customers on the loop with what’s happening in your business will help strengthen your relationship with them. 

Stay connected through social media

In times like these, it’s important to stay connected with your customers. Going on a pandemic hiatus might not be a good idea especially in such a competitive market. Use social media such as Facebook, Instagram, and Twiter to stay connected with your clients. Post optimistic, helpful, and interesting content that your customers are likely to respond to. For instance, you can share timely tips, stories, and experiences that can rekindle your client’s fervor for your services. Spark discussion and encourage customers to share their experiences and what they miss most about your business.

Offer online booking and online payment

If your business relies on manual booking, then it’s about time to give your business a modern upgrade. There is a significant increase in eCommerce during this pandemic. Many people are turning to online transactions instead of going to physical stores to avoid crowd exposure. CaptainPanel can help you create a website with a booking app to enable customers to conveniently book your service and pay online in the comfort of their homes. Give us a call and we can make it happen.  

Keep a positive attitude

Stay hopeful and positive during this time of rapid change. Show your customers that they are important to you by providing them with quality service. Keep your company values intact despite the challenges we face today. 

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