managing social media

Importance of social media presence during coronavirus

The pandemic has changed just about everything including the way many businesses are run. Business owners are adapting to the new normal to keep their business afloat in this challenging situation. Companies are adjusting their business operations and implementing social distancing guidelines to prevent the spread of the virus. 

In these unprecedented times, social media can help you stay connected with your audience and keep your brand relevant. Leverage the power of social media on your website by integrating it on your page. When combined, social media channels and your website can strengthen your brand’s online presence. Sign up with CaptainPanel if you need to revamp your website or we can create a new one for you with a seamless booking app.

Here are some tips to help you manage your social media presence during this worldwide crisis.

Address your audience

There’s no denying that these are tough times and it’s common for businesses to struggle with what to say. However, this is not the time to be silent. What your followers need now is to feel reassured that you’re there for them. 

Address the issue and let them know that you understand that these are challenging times for everyone. With people spending more time online than they did before, this presents you with an opportunity to deepen your relationship with your followers. 

Listen to your audience

Let your audience know that you’re listening to them and acknowledge that everyone is navigating to the new normal. Hear them out and understand where they are coming from before taking action of any kind. The information that you gather can help you frame your social media message. 

Post frequent updates

This is a crucial time to stay connected with your audience. Post constant updates on social media so that your audience knows what’s happening in your business. Inform them of any changes in your business operations, protocols, pricing, etc. Tell your audience about the precautions you are taking to prevent the spread of the virus.

managing Instagram account

Express empathy

Show empathy and make sure that your post resonates with your viewers. Most of all, be sensitive to what others are going through. 

Take, for instance, the rise of meme culture centering on this pandemic. Memes usually reflect a part of the universal reality that projects the experience or feelings of the public. Although memes are meant to be humorous and foster human connections, be selective when posting them on social media to avoid offending people. 

Always be considerate of the tone of your captions when posting about COVID-19 related matters. Be mindful of how people might interpret your posts.  

Re-evaluate your campaigns

Discuss your current campaigns with your team to determine if your campaigns are still relevant. If one or more campaigns are no longer suitable, then it might be time to brainstorm for new ones. Perhaps you need a change of direction to come up with innovative and timely campaigns. 

Provide value

Social media is an ideal platform to provide useful information that can help your audience get through these challenging times. Tailor your posts to suit your specific brand and industry. Share relevant resources, promote your products and services, and offer discounts if applicable. You can also share helpful tips and suggestions to help your followers cope up with the challenges of COVID-19. 

Establish a connection 

This is a time to take a step forward in social media. It’s an opportunity to connect, share, and engage with your audience. Build a lasting relationship with your audience. When these challenging times are over, the affinity that was built will remain. 

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