Building social media is similar to route planning where you plan all the routes to enable the efficient flow of traffic in and out of a town or city. When you have an efficient road layout, you can have a smooth flow of traffic. This way you don’t have t worry about clogged-up roads that prevent travelers from reaching their destinations. With careful management of social media, you can direct traffic to your website equipped with an online reservation system.
Increase social media traffic
Create a profile
The first thing that people will most likely see on your social media page is your profile. It’s usually the first result that Google displays when someone performs a search. Since your profile page is the initial encounter of an individual with your brand, make sure that you make a good impression. This is the reason why you should never leave your social media profile blank. A person who is interested to know more about you might lose interest when he sees a blank profile. Without one, you won’t be able to get the right exposure online and connect with customers.
Whether it’s Facebook, Instagram, Twitter, or YouTube, it’s important to have a profile to provide people with pertinent details about your business. Don’t forget to place a link to direct visitors to your website.
Jax Boat Rentals has an informative Instagram profile that states who they are and what they do. Their profile describes them as an affordable boat rental company in Jacksonville. They used their logo as their profile picture and placed a link of their website.
Use captivating visuals
Great visuals capture the attention of users. According to Buzzsumo.com, social media posts with images get 2.3 times more engagement compared to posts with plain text. Images are not just decorations but they are essential elements of your post. The combination of text and images and/or videos can encourage higher engagement.
When adding visuals to your post, make sure you choose those that are relevant to your topic and adds value to your readers.
The following are key elements of a great visual:
- Good layout design
- Good resolution photos
- Dynamic colors
- Visuals that tells a story
- Visuals relevant to the text
Baja Shark Experience regularly posts action-packed videos and stunning photos of their expeditions and marine life encounters on their Instagram account.
Keep it short and simple
It is advisable to keep your content short and simple so it’s easy to read. Whenever applicable, you can use headings and bullet lists to make your content easier to scan.
Make your content shareable
Enable share buttons on your social media post so that people can share them. Shareable content has the potential to spread quickly on the Internet when the audience resonates with the post and clicks to share it with other people. You can also use social media plugins to allow readers to share your content.
Nemo Diving Center enables sharing on their Facebook account so that readers can share their posts.
Improve your SEO
In this digital age, it’s important to incorporate SEO best practices into your content to increase online visibility, connect with your audience, and boost social media traffic. Optimizing your content for search engines can also help strengthen your brand authority and generate more sales.
Engage with your followers
Build a relationship with your followers. A good way of doing this is by acknowledging comments and answering customer inquiries and concerns. Maintaining a strong social presence makes you approachable and relatable.