How to attract millennial travelers to your sailing tours

millennial travelerTips to tailor your sailing tours for millennial travelers

Traveling is an important aspect of the lives of many millennials because for this young generation, life is all about the experiences. Millennials work hard to earn a living and they reward themselves by going on fun and exciting adventures. They are not your average kind of travelers because of their distinctive needs and expectations. Here are some ways to help attract this generation to your sailing activities.

Think of sustainability 

Millennials also referred to as Generation Y or the Net Generation is considered the most socially conscious demographic. In line with this, a study shared by Travel Pulse shows that 86% of people within the age bracket of 18-29 seek sustainable travel options when booking a trip. 

Since young travelers are highly concerned by the environmental impact of their travel decisions, a good way to capture their interest is to include eco-friendly activities in your sailing itinerary.

Sustainability begins with paperless transactions – an online booking system like CaptainPanel allows you to book your trips and settle your payment online. No need for paper invoices and printed receipts because everything is done electronically using your computer or mobile device. 

Developing ways to reduce waste is a big part of sustainable efforts and what better way to do this than to promote the three R’s: reduce, reuse, and recycle. As you know, plastic is the major culprit in marine pollution and you can help fight the problem by avoiding single-use plastics such as straws, bags, bottles, disposable cups, and disposable utensils. You can replace them with glassware, reusable cutlery, and recyclable paper products. Provide properly marked trash bins on your sailing boat or yacht so that your passengers and crew can effectively practice recycling. 

Promote environmental awareness by gently reminding your passenger not to throw any waste overboard or leave any garbage behind whenever you visit a beach, a local town, and other destinations. You should also teach your guests how to safely observe and interact with wildlife without disrupting their natural habitat and behavior.

Keep them active

Gone are the days when travelers find contentment in spending their holiday vacation in a resort and lounging by the pool. Generation Y lives and breathes the motto, “YOLO” or “You Only Live Once” which explains their passion for active adventures. You can attract this demographic to your sailing tours by highlighting different fun and exciting activities like island-hopping, snorkeling, kayaking, paddleboarding, wakeboarding, fishing, and more.

journey of a sailing boat

Offer authentic experiences

Generation Y travelers often choose a trip because of the opportunity to explore a new place and learn about the local culture. Millennials prefer to visit the off-beaten paths and immerse themselves in the culture rather than go to the typical touristy spots. This is what sets them apart from their older counterparts who have more traditional traveling preferences. With this premise, it’s recommended that you include new and exciting destinations to your sailing itinerary and offer your passengers enrichment activities such as visiting local towns to learn about their culture, art, cuisine, and more. 

Gain their trust

A study involving 2,000 participants revealed that eight out of 10 millennials never make a purchase without first reading online reviews. This reflects how this demographic only likes to spend their money on sites that have trusted consumer feedback. To attract such clients who strongly rely on the comments of previous customers, it’s vital to focus on maintaining a high level of customer service satisfaction. After all, happy customers are likely to leave positive reviews and recommend you to their family and friends.

It also helps to actively ask for reviews from customers since most of the time, people don’t really take the time to leave reviews. After a sailing trip, request your customers to spare a moment to share their feedback about their experience. An effective way of doing this is by sending them a link via email where they can rate your services and share their testimonials. Make it a point to thank each client who leaves you feedback, regardless if it’s positive or negative. Do not make the mistake of ignoring a negative comment and sweeping it under the rug because it can only make matters worse. Besides, dissatisfied customers are part of the reality of handling business and it’s up to you to turn the situation around. 

The wise thing to do is to find the root cause of the problem and address the issue as soon as possible. Determine where you failed to satisfy that particular customer and come up with viable solutions. Going out of your way to correct a problem shows the customer that you care which can help defuse the person’s anger or discontent. This kind of approach can transform an unhappy individual into a satisfied customer. Establishing trust can help you get more online bookings from millennials and encourage word-of-mouth.

Sailing tours for millennials

Tailoring your sailing tours to appeal to millennial travelers is a great business decision in this modern time.  This age group is a significant target market and knowing what millennials look for in services can help boost your sales. If you’re ready to make your move, CaptainPanel can help you create a website with the right components to captivate millennials.

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