The holiday season is meant to be enjoyed. Despite the challenges of the pandemic, many people still look forward to having a nice holiday vacation. For boat charter companies, this is a good time to think of attractive promotions. Take advantage of the holiday excitement with these marketing strategies.
Review previous holiday marketing strategies
Go over last year’s holiday marketing campaigns to know the strong points and where you need to implement some improvements. Although the world has started navigating to the “new normal,” you can still get valuable insights from your previous successful campaigns. It will also help you avoid committing the same blunders.
Craft a marketing campaign that fits your audience
Part of the success of your strategies is understanding your customer personas. Getting to know the personality of your customers like their age, where they live, what their likes and dislikes are, and so on will help you craft a marketing strategy that is relevant to their needs.
Create engaging content
In this digital era, a content-driven approach will give you a great advantage over your competitors. Use content marketing to reach your target audience. Begin by providing valuable and relevant information to attract customers and encourage them to book a charter. Maintain consistent and quality content on your website to get noticed by search engines. Quality content can help drive inbound traffic to your website.
Entice customers with holiday rewards such as discounts, bonus hours, or free add-ons. You can offer a holiday incentive for customers booking a certain package (example: free additional hour for every 8-hour trip package). Or you can give a limited time discount for holiday bookings. Another way to attract customers is by giving free add-ons (example: free meal or free use of watersports equipment).
Partner up with a watersports provider to create a holiday adventure package for your customers. This is a great way to increase revenues during the holidays and expand your potential customer base.
Reward your loyal customers with exclusive gift coupons this holiday. It can be in a form of a discount that they can avail of on their next booking. This is a great way to express your gratitude to loyal customers for coming back time and time again.
Excellent customer service
Go the extra mile to give your customers an amazing experience. Make sure that customers are happy and satisfied from the moment they book the trip. Use a fast and convenient booking program to facilitate seamless online charter booking transactions. Take good care of your customers when they step onboard until it’s time to disembark.
Spread holiday cheer to your customers
The holiday season is a wonderful time of the year when people take a break from their busy lives and spend a nice vacation with family and friends. Give holiday goers an experience they will never forget by crafting the perfect tour packages.