website traffic

Understanding the different types of web traffic

Website traffic fuels many businesses today and serves as a key metric for revenue. The term “website traffic” refers to the number of people who visit your site through different channels. The more visitors you have on your site, the greater your chances to promote your brand, make an impression, and build a relationship with your audience. The higher the traffic, the more opportunities or leads you have to make a conversion. Thus, generating traffic to your website is vital to the growth and success of your business. 

Different types of web traffic

  1. Direct Traffic

Users who type your website name can go to your site directly. This is called Direct Traffic because the users do not need the help of referring channels or sources to get to your site. When a big fraction of your visitors are coming directly to your website, it indicates that your brand is well known. Famous brands such as Google, Youtube, Facebook, and Instagram get a lot of direct traffic. People who are searching for them simply type their website name to access the said sites. It helps to have a domain name that people can easily remember. 

  1. Organic Traffic

Organic traffic refers to visitors who end up on your website from unpaid (“organic”) search results. People who find your website after using a search engine such as Google, Yahoo, Bing, etc. are categorized as organic because they were not “referred” by any other channel or website. This type of traffic entails no cost and is considered a better source of relevant traffic than paid search. Search Engine Optimization (SEO) can help drive organic traffic to your website by the use of specific keywords. The combination of SEO strategies can have a significant impact on how your visitor’s engagement with your pages. As a result, your website can rank higher on search engines. Need help with SEO? CaptainPanel can build your website with SEO services and a scheduling platform.

  1. Paid Traffic

Paid traffic is associated with the kind of visitors you get from various sources such as search engines or social media platforms through paid search and advertising promotions. A popular example of paid traffic is Pay Per Click (PPC) advertising which uses Google Ads. Some companies pay a certain amount to Google for showcasing their business website on the Google Search Engine Result Pages (SERPs). The benefit of paid traffic is getting geo-targeted ads on a Cost Per Click (CPC) basis. This means that you can choose over which location to show the ads to reach your target audience. Social media platforms like Facebook and Instagram also have paid ads. 

  1. Referral Traffic

This type of traffic stems from different websites and other channels. It’s the total number of clicks that lead to your site from external links. Let’s say you get referral traffic from another website in their blog post. This is an indication that you have built some form of value on them. Referring links are also considered backlinks which can be another good source of leads. 

  1. Social Media Traffic

In today’s digital world, social media has become an important tool in driving traffic to your website. It comes from various social media channels such as Facebook, Instagram, Twitter, Youtube, etc. This type of traffic is usually free but some social media platforms have begun offering paid ads. Since many people spend considerable time on social media platforms, social media traffic can help promote your brand and get potential customers. 

In a nutshell

Generating different types of traffic especially organic traffic is good for your website. When you create quality content and provide value to your audience, you can increase your chances of getting more traffic to your website without paying a fee. 

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