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millennial traveler

How to attract millennial travelers to your sailing tours

Tips to tailor your sailing tours for millennial travelers Traveling is an important aspect of the lives of many millennials because for this young generation, life is all about the experiences. Millennials work hard to earn a living and they reward themselves by going on fun and exciting adventures. They are not your average kind …

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from pixabay

How to avoid common customer service pitfalls

Customer service plays a significant part in fueling the growth of your business that’s why it’s crucial that you provide positive experiences to encourage customers to keep coming back. But it’s difficult to meet expectations, let alone exceed it when you have poor customer service. Here are four common drawbacks to avoid and how to …

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fresh content is king

Grab Google’s attention with fresh content

Think of fresh content like a new design from a fashion designer. In the competitive world of fashion, you need to come up with something fresh and interesting to catch the eye of your clients and critics. As for a website, you have to offer fresh content to capture the attention of readers/customers and the …

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yacht charter

Strategies to boost your sailing charter bookings during off-season

High and low sailing seasons vary from place to place. In the Caribbean for example, winter is considered a high season because many tourists who want to escape the northern cold weather make their way to the Caribbean for a holiday. There is a boost in tourism from mid-December through mid-April but sailing activities slow …

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Common mistakes of boat charter businesses

10 common mistakes when running a boat or yacht charter business

“A mistake is an experience, choice or concept that is necessary for us to have or make in order to evolve beyond it. Errors can be the launchpad of great ideas.” ― Stewart Stafford Even the seasoned captain and his crew occasionally commit mistakes despite investing time and effort to plan a memorable trip for …

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online directories work for your business

Why are online directories important for your business?

An online directory is a website where you can list your business under categories that best fit your services; think of it as a digital version of Yellow Pages but with a wider range of features and advantages. Online directories make it easier and more convenient for consumers to identify product manufacturers, service providers, tradespeople, and …

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