Digital Marketing

type of customers

Promoter, Detractor and Passive customers

There are different kinds of businesses but they all have one thing in common – the need for customers. They are the backbone of the business and without them, your business will plummet to the ground. Every business, big or small, needs customers to grow and develop. Getting new customers and retaining old ones is …

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managing social media

Importance of social media presence during coronavirus

The pandemic has changed just about everything including the way many businesses are run. Business owners are adapting to the new normal to keep their business afloat in this challenging situation. Companies are adjusting their business operations and implementing social distancing guidelines to prevent the spread of the virus.  In these unprecedented times, social media …

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Stay connected with clients during times of social distancing

The worldwide spread of COVID-19 has been unlike any other situation that people have encountered before. This pandemic has affected different business sectors on an unprecedented scale. As a result, the world is forced to navigate into a new normal.  The implementation of social distancing measures culminated in a sudden change in lifestyle. Many offices …

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the new normal

Managing your business in the new normal

The global impact of COVID-19 has been devastating. While the world lies waiting for a cure or vaccine for COVID-19, the people are learning to adjust to a “new normal”.  The “new normal” COVID-19 has forced folks from different walks of life to adapt their lifestyles. For instance, we now have to wear a face …

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Advantages of the Internet

How the Internet has changed businesses

Operating a business has changed over the last 20 years. The influx of technology has altered the way businesses handle things from closing deals, marketing, to scheduling bookings. The rise of the Internet has helped many businesses evolved especially during the challenges of COVID-19. Marketing The Internet has been a big game-changer in terms of …

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positive user experience

6 ways to improve user experience

A business website is considered a valuable marketing asset in this digital age. It is the perfect modern-day tool to promote your company’s products and services. When it comes to a website, user experience is what sets you apart from your competitors.  Why is user experience important? User experience (UX) is vital because it’s about fulfilling …

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