Business tips

Boost brand awareness by publishing creative content

Quality creative content plays an important role in keeping your business relevant in this modern world where consumers are more demanding and empowered. Coming up with the right blend of creative content is vital to help businesses connect with their target audience, engage with them, and gain their trust in this social media era. How …

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Impact of traveler online reviews to your sailing charter

In this modern world, reviews posted on social media and popular online review sites such as TripAdvisor, Yelp, or Foursquare, have the power to shape a sailing charter’s online reputation and affect travelers booking decisions. It’s because 88% of travelers read online reviews before booking any type of tour package. Traveling is expensive and it’s …

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Why customers choose online booking over traditional methods

As the world becomes increasingly digital, more travelers are turning to the Internet to find the ideal boat charter and trip package that best suits their needs. Online booking is rising above the traditional method of picking up the phone and booking directly with the charter company, but why is it so? Reasons why travelers …

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millennial traveler

How to attract millennial travelers to your sailing tours

Tips to tailor your sailing tours for millennial travelers Traveling is an important aspect of the lives of many millennials because for this young generation, life is all about the experiences. Millennials work hard to earn a living and they reward themselves by going on fun and exciting adventures. They are not your average kind …

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How to avoid common customer service pitfalls

Customer service plays a significant part in fueling the growth of your business that’s why it’s crucial that you provide positive experiences to encourage customers to keep coming back. But it’s difficult to meet expectations, let alone exceed it when you have poor customer service. Here are four common drawbacks to avoid and how to …

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Top ways to make your charter customers feel welcome

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. ” – Jeff Bezos This is true especially in the sailing charter business, the captain is the main host and each passenger …

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