A business website is considered a valuable marketing asset in this digital age. It is the perfect modern-day tool to promote your company’s products and services. When it comes to a website, user experience is what sets you apart from your competitors.
Why is user experience important?
User experience (UX) is vital because it’s about fulfilling the needs of the user. It focuses on providing positive experiences that can convert the user into a customer. Furthermore, it aims to boost customer retention and encourage loyalty.
6 Tips to boost user experience
1. Check your website speed
A slow website is bad for business. Nothing can be more digitally frustrating than being on a website that takes forever to load. If you’ve visited a few turtle-pace websites before then you can relate. Chances are you’ve never visited those websites again.
How to check your website speed? You can check your Pagespeed score by using Google’s free online tool called PageSpeed Tools.
The speed of your website is very important when it comes to improving user experience. In this modern age where people are always on the go, visitors expect quick results. Busy folks are easily frustrated by slow loading websites and will probably lose interest.
What happens next? Bad user experience will likely prompt the user to go to your competitor that offers the same service. To avoid this kind of scenario, make sure that your site loads quickly.
Need help to improve your website speed? CaptainPanel’s team can help you work on a new fast-loading website equipped with a booking program. We use the best standards of design and development.
2. Clear and easy navigation
What’s the point of having a fast loading website when you have poor website navigation? The visitor will have no second thoughts of abandoning your website if he finds it difficult to navigate around it.
The navigation system is usually placed on the top of the page where it can be easily seen. It should be clear, structured, and concise to guide your visitors to find the information that they are searching for. In addition, it’s recommended to minimize the number of clicks the user needs before they reach their destination. A good practice is to keep clicks not more than three to find the information. It’s equally important for the navigation tools to be consistent when moving from one page to another.
3. Implement a responsive web design
Let’s face it, we live in a multi-screen generation. That’s why your website needs to have the ability to scale according to the size of any screen it is viewed on. Modern users have different devices and you don’t know what they will be using to view your website.
This is precisely why you need to have a responsive web design. It provides users with an optimal viewing experience across a wide range of devices. This means that users can view your website on a desktop, tablet, or mobile phone without difficulty.
If you don’t have a responsive web design yet, CaptainPanel can help you create one. Investing in responsive web design does not only improve user experience but it is also cost-effective. You can save money because there’s no need to maintain separate sites for your mobile and non-mobile viewers. Moreover, it is also a big advantage in terms of search engine optimization.
4. Keep elements consistent
Consistency may not seem like a big thing but it’s actually a vital key in unlocking user experience. It means keeping elements such as heading sizes, fonts, colors, spacing, and other elements consistent throughout the website. The coherent design makes it easier for the user to understand and remember the information.
5. Use white space to your advantage
A user should be able to focus on a particular thing at a time. By using more white space around headlines and other important text, you can direct the user’s attention to that specific text. As a result, it can push the person to engage with that specific content.
6. Limit required information
Limit the information that the user needs to fill-out to complete a form (e.g. mailing list, contact form, etc.). Ask for the least amount of information as possible such as name, email address, and message (if applicable). Eliminating lengthy forms can help sustain the user’s interest.
Provide positive user experience
Providing a positive user experience can be one of the best business strategies that you can do. By applying these six tips, you can give your web visitors a seamless experience from the moment they land on your website until they make a conversion.